The Shopify
Store Tax
Weekly ecommerce insights from 500+ store audits. What's costing you revenue — and how to fix it.
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What you'll get every Tuesday
Weekly Conversion Tips
Actionable fixes you can implement in under an hour — straight from real store audits.
Real Case Studies
Before/after breakdowns showing exactly what changed and the revenue impact.
Early Access to Products
Be the first to access new tools, templates, and resources before public launch.
Behind-the-Scenes Agency Insights
What I'm seeing across 500+ stores — trends, mistakes, and opportunities most miss.
Here's what you've been missing
A taste of what lands in your inbox every Tuesday.
The £340K Product Page Mistake (And the 15-Minute Fix)
How one misplaced trust badge was tanking add-to-cart rates by 23%.
Why Your Mobile Checkout Is Losing 40% of Buyers
The 3 friction points killing mobile conversion — and what top stores do differently.
I Audited 50 Stores Last Month. Here's the #1 Problem.
It's not what you think. And it takes 10 minutes to fix.
The Homepage Scroll Depth Hack That Added £89K/Year
A simple reorder of sections that dramatically changed engagement metrics.
Stop A/B Testing These 5 Things (Do This Instead)
Why most Shopify stores waste months testing the wrong elements.
Jason Stokes
CEO & Founder of Eastside Co — a Platinum Shopify Partner agency with 50+ specialists and 500+ stores built.
Every week, I distill what I'm seeing across live store audits, agency work, and the Shopify ecosystem into one actionable email. No fluff. No pitches. Just the stuff that actually moves revenue.
Stop leaving revenue on the table.
Join 1,300+ Shopify store owners getting free weekly insights that actually move the needle.
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