0/50

0% complete

Free Interactive Checklist

The 50-Point Shopify
Store Audit Checklist

After auditing 1,000+ Shopify stores, we've found the same issues appear in 90% of them. Check each item as you audit your store — progress saves automatically.

By Jason Stokes, CEO of Eastside Co — Platinum Shopify Partner

🏠Homepage

0/10

Value proposition visible within 3 seconds

Can a new visitor immediately understand what you sell and why they should care?

Primary CTA above the fold

Clear "Shop Now" or "Browse Collection" button visible without scrolling.

Trust signals present

Reviews count, press logos, awards, certifications visible on homepage.

Navigation is clean

7 or fewer top-level menu items. Customers find products in 2 clicks.

Search bar is prominent

Visitors who search convert 2-3x higher. Make it easy to find.

Mobile hero image loads fast

Test on 4G. Hero should load in under 2 seconds.

Social proof near the top

Customer reviews, UGC, or "as seen in" within first scroll.

No slider/carousel

Sliders reduce conversion. Use a static hero with a clear message.

Announcement bar active

Free shipping threshold, current promotion, or urgency message.

Exit intent or email capture

Capture visitors who might not return.

📦Product Pages

0/10

Multiple high-quality images

At least 5: product, lifestyle, scale, detail, and in-use.

Price is clear and prominent

No hunting. If on sale, show original + sale price.

Add to Cart button is obvious

Above the fold on desktop AND mobile. High-contrast colour.

Delivery information visible

Estimated delivery date on the product page — not buried in FAQ.

Returns policy visible

"Free returns within 30 days" builds buying confidence.

Size chart present (if applicable)

Sized products without a size chart = guaranteed returns.

Reviews on product page

Star rating + review count near price. Full reviews below.

Product description sells benefits

Not just specs. Why buy THIS over the competition?

Stock/scarcity signals

"Only 3 left" or "Selling fast" — only if genuine.

Cross-sell or "Complete the look"

Complementary products increase AOV by 10-30%.

🔒

Unlock the Full 50-Point Checklist

You've seen 20 items. Enter your email to unlock the remaining 30 — including Cart & Checkout, Mobile, SEO, and Trust & Social Proof.

Free forever. No spam. Unsubscribe anytime.

🛒 Cart & Checkout

Cart is easy to edit

Free shipping threshold shown

Trust badges in cart

📱 Mobile Experience

Test on a real phone

Buttons are thumb-friendly

Text is readable without zooming

✅ Trust & Social Proof

Customer reviews are genuine

UGC (user-generated content)

"About Us" page is real

⚡ Performance & Speed

Google PageSpeed score > 50 (mobile)

Largest Contentful Paint < 2.5s

No layout shift

📊 Your Score

You've checked 0 of 50 items

45-50

Excellent — Top 5% of Shopify stores. Focus on growth.

35-44

Good foundation — Fix the gaps for immediate conversion lift.

25-34

Significant opportunity — 20-40% more revenue hiding in your store.

Under 25

Urgent — Losing more customers than you're converting. Start with Cart & Checkout.

Go Deeper

Want the full 215-point template?

This checklist covers the essentials. The full audit template goes 4x deeper with 215 checkpoints, automated scoring, RAG ratings, and priority-ranked action items.

Get the Full Template →

From $49 · Instant access · 30-day money-back guarantee

The 50-Point ShopifyStore Audit Checklist